Affluent African Americans Making Impact on Consumer Economy
African Americans are crucial to the consumer economy, with a population of 39 million and buying power of $892 billion – a figure expected to exceed $1.1 trillion in 2012 – according to a Packaged...
View ArticleNo Country for Old Men Consumers’ Choice for Best Picture Oscar
Americans think that No Country for Old Men should receive the Best Picture Oscar, according to a BrandIntel research report that analyzes online consumer discussion share and sentiment expressed in...
View ArticleWalgreens Remains Store Shopped Most Often for Prescription Drugs
Walgreens is gaining in consumer share and remains the retailer shopped most often for prescription drugs with an overall share of 16.1% in January (compared with 15.5% in January 2007), according to...
View ArticleAd Inserts Capture Consumers’ Attention
Nearly half (47%) of Americans say inserts and circulars are the advertising vehicles that best capture their attention – a nine-point increase from 2003 levels – according to “Customer Focus 2008:...
View ArticleNewspaper Audience Ratings – Web, Print, Integrated – Issued
The Rochester Democrat & Chronicle and Washingtonpost.com have the highest adult penetration in their local markets among printed newspapers and newspaper websites, according to (pdf) a new...
View ArticleSome B2B Marketers Shift Ad Strategy amid Economic Concerns
Though most B2B marketers are not revising their marketing budgets in response to concerns about the economy, others are making adjustments this year, according to a survey by BtoB magazine. (more…)
View ArticleTop 10 Network TV Show Websites – Week Ended 02-09-08
Note: Rankings are based on market share of US visits among custom category of television network websites of six major broadcast networks (ABC, CBS, NBC, FOX, The CW and MyNetwork) for the week ended...
View ArticleOnline Product Reviews Most Helpful in Purchase Decisions – Offline, Too
Over two-thirds – 70% – of UK online users rate online product ratings and reviews the most helpful feature when researching products to buy online or offline, while 97% are willing to trust online...
View ArticleFall in Viewer Retention Overshadows 36% Mobile TV Growth
The number of former mobile TV users increased 68% in 2007, outpacing the 36% growth of the total market (January to November 2007), according to an M:Metrics study commissioned by Tellabs. (more…)
View ArticleBranded Entertainment Up 14.7% in ’07, to Grow 13.9% in ’08
Spending on branded entertainment grew 14.7% year over year, to an all-time high of $22.3 billion in 2007, nearly doubling in size over the last five years as brand marketers shift budgets from...
View ArticleStudy: Bloggers Younger, More Educated and Ethnically Diverse
Bloggers are younger and better educated but earn less than the general U.S. adult (18+) population – and they are more likely to be single, male, and actively engaged in new media, according to a...
View ArticleOnline Ad Spend by Industry – January 2008
Note: Nielsen Online’s AdRelevance service uses a proprietary methodology for estimating online advertising expenditures and takes into account only image-based technologies and advertising sold per...
View ArticleRetailers Have Multichannel Skills but Need Help Integrating Channels
Although many retail businesses have mastered the art of multichannel direct marketing, many are still apprentices when it comes to cross-channel integration, according to (via MediaPost) a report by...
View ArticleRetail Sales Tepid in January, Tax Rebates Expected to Give Boost
Retail sales data for January from the US Commerce Department (which include non-general merchandise such as autos, gasoline stations and restaurants) show an increase of 0.3% seasonally adjusted from...
View ArticleOnline Video User Segments’ Viewing Behavior Varies Widely
Heavy viewers of online video watch 11 times as much online video as moderate viewers – and140 times as much as light viewers, according to a proprietary study by comScore and Media Contacts, the...
View ArticleDifferences in How Women, Men Consume Online Video; New Primetime Online
Men and women consume online video differently, and a new primetime has emerged online, according to (pdf) findings from Nielsen Online‘s initial full release of its new VideoCensus syndicated...
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